What does a PPC Agency do for you?
PPC (Pay-Per-Click) marketing is an online advertising model where businesses pay each time a user clicks one of their ads and goes to your site. Advertisers make use of this tactic which is designed to introduce qualified buyers for the service or product they are most interested in purchasing.
PPC advertising allows you to capitalize on Search Intent in a highly targeted and trackable manner. What’s more, unlike SEO, which can take quite a bit of time to rank organically, your PPC campaigns begin producing results immediately. Your paid ads will start showing up right away at the top of SERPs and across all of your selected ad types based on your specified targeting parameters.
This means you’ll begin generating traffic, leads, and sales immediately. That is – if your ads are set up effectively.
That’s where we come in. Our PPC experts manage the entire process for you from start to finish. We treat your advertising spend as if it were our own, taking the time to fully understand your business and your target market so that we are equipped to define ad targeting parameters that are most likely to yield powerful (and profitable) results for you. Then, as your campaign progresses, we use comprehensive data analysis to improve your results over time. That way, you know every single dollar you spend will yield a positive return for your business.
This means you’ll begin generating traffic, leads, and sales immediately. That is – if your ads are set up effectively.
That’s where we come in. Our PPC experts manage the entire process for you from start to finish. We treat your advertising spend as if it were our own, taking the time to fully understand your business and your target market so that we are equipped to define ad targeting parameters that are most likely to yield powerful (and profitable) results for you. Then, as your campaign progresses, we use comprehensive data analysis to improve your results over time. That way, you know every single dollar you spend will yield a positive return for your business.
How to Setup and Run Google Ads Campaigns to Drive A Rush of New Visitors Right Now!
Unsure of whether you’re ready for an agency yet? Discover how to run your own Google Ads campaigns and start driving traffic immediately. In this short, value-packed video you’ll discover:
- How to set up Google Ads and start driving traffic in the next 10 minutes
- How to reach the right audience with the right message for maximum results
- How to filter out bad traffic and avoid wasting thousands
- Keyword bidding strategies to keep you in the black
- How to optimize for conversions (sales/leads)
- How to tie Google Ads to Google Analytics and track every dollar spent and generated
PPC and SEO are vital to online businesses. PPC is by far the fastest, most flexible way to generate sales and leads for businesses with online presence. SEO takes time. PPC gives you the opportunity to test SEO strategies quickly rather than waiting months. SEO and PPC complement each other. Learn what’s working with PPC. Then optimize with SEO. As your SEO takes-hold, you’ll spend less on PPC while maintaining your results. We also provide SEO services.
Helping Clients Generate
More Sales Through PPC
Increased online leads for monitoring device manufacturer by 50%
Increased conversions for a medical device software firm by 40%
Helped leading Chicago-based PR firm increase its lead generation by 2.6x
SEO Frequently
Asked Questions
A PPC agency is made up of a team of digital marketing experts who specialize in the development, management, and optimization of pay-per-click ads. PPC agencies typically have a deep understanding of how to create custom ad targeting strategies developed specifically for your business model and target market. PPC experts will track your ad campaign results over time, adjusting elements based on data feedback in order to give you the largest return on your ad spend investment.
There are multiple PPC tools on the market that will make your campaign a huge success. Keep in mind that running PPC ads involves the following: extensive keyword research, well-designed landing pages, and optimized ad copy. The time these tasks take to complete depends on how established your business is. Therefore, when you’re searching for PPC tools like SEMRush or PPC Entourage, you will want to review their features carefully. An agency can help you choose which program would be most beneficial for your business.
In short, yes! PPC is a flexible advertising method that can be customized for all types of businesses. In fact, it’s an especially good option for those with a smaller budget. A PPC agency specializes in leveraging the different functions of paid ads that will help grow your customer base. These include targeting visitors, market testing, and analytics.
The majority of consumers will search for services online before purchasing or hiring a company. That means showing up in search can prove critical in terms of obtaining reach, traffic, leads, and sales. But search engine optimization (SEO) can take some time to produce results.
That’s where PPC comes in. Instead of waiting for your SEO efforts to kick in, you can supercharge your results right away by running PPC campaigns. This allows you to show up on the first page of Google for key search terms starting immediately. And the best part is, you only pay when people click, making PPC one of the most affordable and advantageous marketing tactics available to you.
There are a few things that make a PPC agency one worth working with. The first you want to consider is experience; a credible agency will have a robust portfolio with successful results. It’s also recommended that you work with an agency that provides comprehensive digital marketing solutions, which will give you more value for your marketing budget. For the best results, you should work with an agency with exceptional User Experience and Conversion Rate Optimization development services. Anyone can set up your campaigns and begin driving paid traffic to your website, you want to work with an agency that ensures your marketing dollars are being used to their fullest ability both in obtaining the traffic and converting that traffic after they arrive on your website.
We can’t speak for everyone, each PPC agency charges differently depending on their experience, the scope of your project, etc. In general, an agency can either charge a flat fee, an hourly fee, or charge a percentage of your ad spend, which typically ranges from 10-20%.
At Digital Authority Partners we charge a minimum of $3,750.00 per month for ad spends up to $25,000.00 per month – the equivalent of 15%. For ad spends exceeding $25,000.00 per month the percentage reduces over a series of brackets. Contact us today to learn more!
PPC Agency
Related Services
Google Ads Agency
By leveraging Google Ads, you can put your business in front of prospective customers at the very moment they are searching for the products or services you provide.
Fractional CMO
Tap into years of marketing experience to create a results-driven marketing strategy that will fill critical gaps in your marketing operations.
Search Engine Optimization
Rank at the top of search engines for the relevant keywords or phrases that your customers use when searching for information about your business, product, or service.
Analytics
Get actionable insights you can use to better understand your target market and improve your campaign performance over time.
The BDRanking Approach
to SEO
Laying the foundation for innovation
Conduct a PPC Audit
When you want to set yourself up for success in PPC Advertising, it makes sense that the first step would be analyzing yourself and your competitors. That’s exactly what DAP does for our clients, we start with an analysis of their own performance as well as how they compare against other advertisers in similar industries or categories.
Define a PPC Strategy
Once we know the current state of your PPC Advertising, we can define the overall strategy to get you where you want to be. In your PPC Strategy, we’ll identify the keywords you should be targeting for your products or services, the locations we’d like to run ads within, the demographics of who we’d like to advertise to, and the ways we’ll measure conversions from any traffic obtained.
Develop a PPC Roadmap
The next step is to develop an actionable PPC Advertising Roadmap. On this roadmap, we’ll allocate your PPC Budget across a period of time, typically a year, as well as our own goals of anticipated conversions or return on ad spend.
Measure, Analyze, Optimize
As we execute upon your PPC Strategy & Roadmap, we constantly strive for continuous improvement based on where the data takes us. Further testing and adjustments to the strategy are expected and our team of PPC Specialists will periodically shift budgets towards campaigns that are performing at a higher rate.
Start Getting Sales Today
Our PPC Ad Agency Can Help
Contact us to get started.
- +1 785 284 7503
What is PPC (Pay-Per-Click)
Advertising?
PPC is an online advertising model where an advertiser pays a publisher whenever someone clicks on their ad. Also known as CPC (Cost-Per-Click), PPC is an important part of any business’s marketing plan to increase its online visibility. This is because the ads are primarily run on search engines (like Google) and large social media platforms (like Facebook) where consumers are actively seeking out the products or services they provide.
While advertising through PPC is effective, it’s not always easy for businesses to manage on their own. Many businesses learn the hard way that PPC is not just as simple as placing an ad and seeing a hugh influx of new busines coming their way.
The success of a PPC campaign depends on a number of factors from researching keywords, writing ads that searchers will click on, targeting your ads to the right prospects, and ensuring these settings are correct across various campaigns and ad groups. Once you’ve launched your campaign and your ads begin driving traffic, you’ll also need to ensure the landing pages your clickers are arriving on are properly designed and optimized to convert your new visitors into customers.
This entire process is critical because well-developed and well-targeted ad campaigns perform much better than those that are haphazardly put together and deployed. This is why companies turn to partnering with a PPC agency that will create campaigns on their behalf that will produce more high-quality leads at a much lower cost…
This entire process is critical because well-developed and well-targeted ad campaigns perform much better than those that are haphazardly put together and deployed. This is why companies turn to partnering with a PPC agency that will create campaigns on their behalf that will produce more high-quality leads at a much lower cost…