Digital Marketing consists of a lot of activities which can help different business types and needs, but the best and most beneficial activities which every business must use are SEO ( Search Engine Optimization), SEM ( Search Engine Marketing) or PPC, Social Media activities and Email marketing. These activities will help create a good online presence. These days a lot of importance is given to Content Generation and Marketing. Though it is a long-term process, but it helps create a strong brand recall and perception.